We offer a very compelling value proposition on quality SUP boards. We're the brand, the importer, the shop, and the marketing arm, all in one. We intentionally forgo the traditional surf/kayak distribution channel that the other 100+ SUP brands are tied to because this outdated distribution channel is expensive. Broken, really. On a $1500 board, the channel eats nearly $1000.
We only sell direct. As a result, our value proposition is off the charts. Word gets around. People find us. You did.

The Value Proposition: We offer a premium $1200 EPS/Epoxy SUP for under $700, or a best in class $900 inflatable SUP for under $500.

The idea for Tower was hatched in the summer of 2010 in San Diego. The following summer, within a few days of its arrival, the first production run of the innovative Tower Fit boards sold out. Things progressed from there.

Based in Southern California, the Tower brand exudes an active, social, beach vibe. Stand up paddle boarding is a lifestyle, and Tower is a lifestyle company by design. We're here because we thought starting and building a dynamic stand up paddle board brand is about the coolest job we could draw up. It's a fun company in a booming, dynamic industry, and most importantly stand up paddle boarding is something that absolutely improves the quality of life of the people that we help get into the sport. That's why we're here.