We are, on a global scale, a small company; privately owned, and managed by a team of surfers who really care about surfing and the world we surf in. While we are a Canadian company, run by a South African, the majority of our design and testing goes on in Hawaii. After all, this is where it all started. And we love to innovate. Everything from radical asymmetric surfboards, or take-apart boards for airline travel, to the way surfboards are made using ecological materials, are part of what makes us who we are. “The belief we can't deal with global warming because we need to pursue growth is pulverized by a stern fact: global warming could slash 20 per cent off the global economy in our lifetime - while it costs just 3 per cent of GDP to stop it now. People who won't stop warming for the sake of growth are like a man who won't stop his house burning down because he makes a living toasting marshmallows on the flames.” The Independent/UK

We are, in our own way, doing what we can to ensure that surfing for our children will be every bit as good as it was for us. To do this, as an industry we have to totally rethink how we manufacture surfboards and surf goods, promote responsible surfing, and work to preserve our environment. From our surfboards and accessories, to our surf school and surf camps, Imagine is focused on leaving the smallest footprint possible on our environment, while offering surfers the best possible equipment they can get.